IDR Law projects
The websites
IDR Law had two existing sites, and required a third B2C focused website with a different brand for PPC and SEO campaigns.
I designed the WillCheck site from scratch, with full branding, UX & UI, and made changes and improvements to the existing IDR Law websites.
Overall strategy
B2C Lead generation site
User needs
Initial fact finding
Can I do anything to solve this problem that has occurred since my parent died?
Is it possible to change the inheritance arrangements?
Before contacting my family solicitor, I will have a quick look on Google.
Business objectives
B2C lead generation.
Destination for first SEO & PPC campaigns
Separate brand from IDR Law
Enquiries from Claim Checker form straight into HubSpot CRM.
Shop front B2C & B2B
User Needs
Business objectives
