IDR Law projects
Content
During my time working with IDR Law I have created a range of content for use on their websites and marketing campaigns, including:
- Written content
- Video
- Graphic design
- Photography
Written content
Taking a user-centred approach to content design, I have written website copy and guidance informed by the research insights, to help IDR users to achieve their goals.
This involved identifying the information people seek when involved in an inheritance dispute, and presenting it in a clear and understandable way so they can gain an understanding of what is a complex area of law.
Interpreting just the right amount of legal detail and describing it in a way that was recognisable to their situation was important in giving peace of mind that they are in the right place to solve their problem.
Landing page copy
Objectives:
- Immediate recognition of their circumstances
- Relating their circumstances to inheritance law.
- Educating on the issues identified in research
- Understanding what can be done within the legal realities of inheritance dispute.
- Sensitive tone considering emotional situation
Form guidance
Objectives
- Educating on the issues identified in research
- In-depth information on numerous issues affecting dispute, giving a clearer idea of the context of their situation and the likelihood of a successful claim
- Understanding what can be done within the legal realities of inheritance dispute.
Roger Wade’s story
This project started out as a testimonial for IDR Law, with a client describing their experience with an asset protection scheme offered by Universal Wealth.
The character and detail in Roger’s story was so compelling that a decision was made to create full video to raise awareness of the scam which affected many people.
I created a storyboard from the interviews along with a script for the voiceover artist, and used a combination of stock footage, still images and cut-aways of the legal documents to tell the story of how IDR Law solved Roger’s problem, with Kate Saunders saving the day at the Royal Courts of Justice.
Charity marketing campaign
UX and Marketing go hand-in-hand. They both aim to improve how a business communicates with its customers, in order to increase revenue. With this in mind, there are clear advantages from combining the research objectives and insights.
The Charity sector has its own version of the Claim Checker, to help charities understand their situation when a person makes a claim disputing a charity gift made in someone’s will.
The user research for this audience informed both the design of the web form, and the messaging to promote the new tool. User interviews provide perfect content, because when the audience describe the problem they are facing, they are also describing exactly how the solution will benefit them.
Promotional video for the Claim Checker launch campaign, created using clips from the user research interviews.
Valuable content campaign
Deciding whether to settle a dispute can be a tricky decision for charities, and discussion around this subject during user testing and interviews was perfect for a valuable content campaign.
Quotes from senior figures withing the sector were used to write this short but informative article, used as an incentive in the marketing campaigns to drive interest.
