Growing stronger businesses, by asking the right questions, to find the right insights, to design the right solutions.
IDR Law
As the sole designer at this specialist law firm, I undertook a complete digital transformation of their operations, with a new CRM, three websites and a lead-gen tool, all integrated into one platform to streamline processes and support growth.
ResearchStrategyUX/UIBrandingContent
Patticakepop
Design & branding for this independent bakery, with a form that helps customers describe their rough idea with enough detail to create a final brief for a bespoke cake, and a research objective to understand the true meaning of cake.
ResearchUX/UIBrandingContentPhotography
Today’s Media
Discovery, concept and design of a subscription website to automate the monthly delivery of pre-written articles for this legal publisher, with a landing page to drive sign-ups, and archive categorisation to support marketing goals.
ResearchStrategyUX/UIBrandingContent
Magpie Bank
UI design project for my UXDI qualification, with responsive screen design and branding for a fictitious challenger bank.
UIBranding
Fly UX
UX project for my diploma, designing a flight booking website. User research focused closely on the goals of anyone going on a trip, and the detailed insights informed a design that supports comparing and choosing the best flight.
UXResearchJourney mappingWireframingPrototyping
Bounce Photography
My interest in design came about by requirement. I had a problem to solve, and digital technology offered the solution.
I designed and built an online platform and multi-channel customer journey to run the sales process of my school photography business, and in the process discovered my true passion for people-focused problem solving.
When I discovered UX design, it built upon this passion and offered me the perfect toolkit to find the best solutions for growing a successful business.
Business strategyMarketingCommunicationsGrafting
